One of the best things to help boost your business is easy and cheap - testimonials!  The '14 days of love' campaign being run at the moment by The Best of Hitchin has had me thinking a lot about testimonials. A few clients have commented in the last year that they had read through my testimonials on my website, or on my Best of Hitchin page, before they contacted me. It's an important part of marketing your business.If you get an positive email of thanks from a client, or a more formal testimonial then shout about it from the roof-tops! Don't be shy and modest, if you don't let people know that others think you have provided a good, or even an amazing service, then how do they know to choose you over your competitor?  1. Build trust
2. Improve your credibility
3. Demonstrate success Testimonial Tips: Ask for testimonials: Don’t be bashful… ask for a testimonial. You never know unless you ask and if you
have delivered a good service/product, chances are you know what the answer
will be before you even ask. Have testimonials on lots of different pages: If you
are going to place testimonials on a website or blog, try to have
testimonials on multiple pages. Display testimonials in between
paragraphs, in a different colour maybe. This reinforces positive
thoughts and feelings to your visitors and potential clients. Use social media: Share your testimonials around on
Twitter, Facebook and LinkedIn. People love to share positive stories.
This will create interaction which in turn will increase your
visibility. Let the testimonials speak for themselves! |
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